05 August 2008
Activity holidays are proving increasingly popular with holidaymakers, industry experts suggest.
The traditional beach holiday is losing appeal among Britons with tourists now looking to combine a relaxing break with unusual outdoor activities.
Tour operator organisation AITO suggests that people are looking for more than just sand and sea on holiday.
People are feeling that they want to be more active on holiday rather than just purely relaxing on the beach or just doing a city break," explained spokesperson Ian Bradley.
